Psychographics
Psychographics is a way of describing an audience; it labels a person and makes an assessment about their viewing of films. Young and Rubican (advertising agency) invented a psychographic profile which is known as the 4c’s Marketing Model. The 4c’s stands for Cross Cultural Consumer Characterisation. This marketing model puts audiences into groups so they know their position in society.
After reading through the psychographic and demographic profiling we needed to make a decision to what target audience we are going to use for our thriller.
In terms of demographics we think our thriller applies to category E, unemployed, students, pensioners and casual workers. Our thriller will be a 15 certificate so this group of people are most likely to go and watch our film. The majority of people who go to see thrillers are mostly students, young adults and teenagers therefore, we feel this is a very suitable and appropriate demographic category.
Here this is a table of all the different
categories that people of the society fit into. In terms of psychographics we feel that our target audience are in the 'aspirers' category. Many teenagers, young adults and students are influenced by social trends and fashion. Also influenced by their friends to go see new films etc. With this generation, scary/thriller films are very popular and we feel that this category is very much suited for our target audience.
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