Questionnaires
One type of primary research is in the form of a questionnaire. This has many advantages but also many disadvantages, the points following will back this up;
Disadvantages of using a questionnaire would be that the respondents may rush the questionnaire and answer some questions wrongly without any knowledge going into the answer, especially if the questionnaire takes a long time to complete. The common mistake of asking too many questions should be avoided. Also some people may not answer the questions as they believe that they will not benefit from answering these questions.
Advantages of using a questionnaire would be that they are free to make and free to gather the information. The information gathered is collected really quickly and if its a short questionnaire then the public would be willing to give up their time to respond to the questions. Also information can be collected from a large group of people and also a large variety of people. This would be effective as they would get a different view on the subject.
Interviews
Another primary research method is the method of interviewing this has some disadvantages and some advantages, these follow;
Disadvantages of doing interviews is that it is time consuming for everyone involved. Also another disadvantage is that it is very expensive for the company and the interviewee. This is why most people want to succeed in the interview the first time around. Another disadvantage of doing interviews is that the interviewers mind is made up within the first few minutes of the interview with the rest of the interview just backing up the first opinion.
Advantages of using the interview method is that they obtain personal thoughts and opinions on a certain matter. Another advantage for the use of interviewing is you can get a much broader answer and interviewee's aren't forced into a multiple question answer. Also one of the biggest advantages is the fact that you can ask the interviewee to elaborate on their answers.
Survey
The third and final primary research method that i am going to analyze for their effectiveness is the method of surveying. This method has many advantages and disadvantages, these follow;
Disadvantages of using the survey method would be that the issuer, being us in this example, would have to ensure that at least some of the sample of the public will reply to the survey. Another disadvantage of a survey is that some respondents may be untruthful when answering some of the more intimidating questions.
Advantages of doing a survey would be that you can ask the respondent many questions about a specific topic and have flexibility about how you analyze the information. Another advantage would be that they are relatively cheap to make and in some cases are free.
These three methods would probably be most effective when thinking about research methods for our 2 minute thriller opening.
Advantages of using a questionnaire would be that they are free to make and free to gather the information. The information gathered is collected really quickly and if its a short questionnaire then the public would be willing to give up their time to respond to the questions. Also information can be collected from a large group of people and also a large variety of people. This would be effective as they would get a different view on the subject.
Interviews
Another primary research method is the method of interviewing this has some disadvantages and some advantages, these follow;
Disadvantages of doing interviews is that it is time consuming for everyone involved. Also another disadvantage is that it is very expensive for the company and the interviewee. This is why most people want to succeed in the interview the first time around. Another disadvantage of doing interviews is that the interviewers mind is made up within the first few minutes of the interview with the rest of the interview just backing up the first opinion.
Advantages of using the interview method is that they obtain personal thoughts and opinions on a certain matter. Another advantage for the use of interviewing is you can get a much broader answer and interviewee's aren't forced into a multiple question answer. Also one of the biggest advantages is the fact that you can ask the interviewee to elaborate on their answers.
Survey
The third and final primary research method that i am going to analyze for their effectiveness is the method of surveying. This method has many advantages and disadvantages, these follow;
Disadvantages of using the survey method would be that the issuer, being us in this example, would have to ensure that at least some of the sample of the public will reply to the survey. Another disadvantage of a survey is that some respondents may be untruthful when answering some of the more intimidating questions.
Advantages of doing a survey would be that you can ask the respondent many questions about a specific topic and have flexibility about how you analyze the information. Another advantage would be that they are relatively cheap to make and in some cases are free.
These three methods would probably be most effective when thinking about research methods for our 2 minute thriller opening.
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